4Rivers Equipment, a John Deere construction equipment dealer in the Rocky Mountains and Southwest, held an open house at its newly-remodeled dealership on Nov. 2 at 2301 Candelaria Road NE in Albuquerque, N.M.

The Albuquerque location recently underwent an extensive remodel of its entire parts, sales and showroom to help customers have a better buying experience.

4Rivers executives and management welcomed employees, customers and industry association leaders to a day of fun with food, door prizes and much more.

Additionally, the company showed off the full Wirtgen line of products including Hamm rollers, Vogele pavers, Wirtgen milling machines and Kleemann crushing and screening equipment. 4Rivers recently became a dealer for Wirtgen products in Colorado and select locations in New Mexico.

In addition to John Deere and Wirtgen, 4Rivers Albuquerque represents the Hitachi, Atlas Copco and Broce Broom lines of equipment.

About 4Rivers Equipment

4Rivers Equipment has 15 dealerships across Wyoming, Colorado, New Mexico and Texas. Celebrating 92 years of service this year, 4Rivers Equipment is dedicated to serving each and every customer with unmatched service and support.

In a ribbon-cutting ceremony, John Snider (C) officially opens the newly-remodeled Albuquerque, N.M., branch of 4Rivers Equipment. Holding sides of the ribbon are John Shearer (L), 4Rivers general manager, and Keith Olson, CEO.  

John Snider, 4Rivers Albuquerque branch manager, delivers a few opening remarks to employees and customers ahead of the official ribbon-cutting.  

The newly-remodeled Albuquerque branch of 4Rivers Equipment.  

It’s all about support. Service trucks are on display at the Albuquerque open house, reminding customers of 4Rivers’ commitment to product support.  

Guests line up for their turn for barbecue.  

Keith Olson (R), CEO of 4Rivers Equipment, talks about the company’s commitment to the Albuquerque, N.M., market at the facility’s recent grand re-opening with John Snider, Albuquerque branch manager. 4Rivers is based in Greeley, Colo.  

Association leaders were on hand to help celebrate 4Rivers’ new facility. Front row (L-R) are Mike Beck, Associated Contractors of New Mexico; Jane Jernigan, New Mexico Utility Contractors Association; John Snider, Albuquerque 4Rivers branch manager; and Carla Kugler, Associated Builders and Contractors.  

Members of 4Rivers Equipment’s leadership team at the recent Albuquerque grand re-opening (L-R) are Don Griffin, John Shearer, Devin Mazuranich, Thad Bennett, Terri Thornton, Anthony Espinoza, Collin James, John Snider, Keith Olson and Miele, service puppy in training.  

John Snider, Keith Olson, John Shearer and a Hitachi ZX60 excavator welcomed visitors to the open house.  

Todd Fergus, project manager of EMCO of Santa Fe, shows his prowess maneuvering a John Deere compact excavator in one of the many contests 4Rivers had for customers at its open house.  

A 4Rivers customer operating a John Deere backhoe loader attempts to place a tennis ball on a traffic cone during one of the skill games.  

Orbit, the mascot of the Albuquerque Isotopes Triple-A baseball team, provided laughs for the crowd at 4Rivers grand re-opening of its Albuquerque branch.  

Today's top stories

Construction Market Boosts Economy

Bobcat Company Donates $885,000 in Equipment to Support Salvation Army's Disaster Relief Efforts

VIDEO: KEMROC Expands; Plans to Increase Nationwide Presence

'Machinery Pete' Interviews Jack Lyon On RFD TV

Huntsville, Ala.'s Sandra Moon Community Complex to Begin Final, $31.3M Phase of Work

Unique Skid Steer Tire Increases Snow Clearing Performance, Safety

New Deutz Power Center Mid-Atlantic Opens in Ashland, Va.

2025 CGA Conference & Expo Opens Registration On Nov. 6