Anderson Showcases Mecalac Equipment at Unadilla MX

Anderson Equipment showcased Mecalac equipment at the Unadilla MX event, seizing the opportunity to introduce potential buyers to the product. With live demonstrations and sponsorship, they targeted potential customers, including contractors, landscapers, and loggers, at the iconic motocross track.

Thu August 22, 2024 - Northeast Edition #18
CEG

Since 1969, Unadilla MX has been the home of some of the best motorcross racing in the United States.

Located in New Berlin, N.Y., the track is often called America's original motorcross track. On Aug. 10, 2024, Anderson Equipment was a key sponsor for the track's Unadilla Pro National MX event. Anderson Equipment took advantage of this opportunity to hold a Mecalac demo event at the track that allowed potential customers to get some Mecalac seat time.

According to Eric Montalvo of Anderson Equipment, the Unadilla MX event was an ideal opportunity to introduce potential buyers to the Mecalac product and to enjoy motorcross racing's biggest event of the year.

"Greg Robinson, the president and co-owner of the track, along with his sister Jill, recently purchased a Mecalac machine from Anderson Equipment and has been very excited about the product," said Montalvo. "He came to Anderson Equipment to give us the opportunity to hold live demonstrations along with sponsorship. We looked at the demographics of the typical Unadilla attendee to find that there was about a 40 percent match for entrepreneurs in various business categories that would be potential Mecalac customers. We invited close to a hundred contractors, landscapers, loggers and other business owners to get some one-on-one time with the equipment and factory representatives from Mecalac." CEG

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With the track and world class motorcross event just a few hundred yards away, operators have an opportunity to excavate, load and grade, compliments of Anderson Equipment and Mecalac. (CEG photo)

Dan Buckley of Buckley Excavation was very impressed with the speed and breakout force of the Mecalac 6MCR. (CEG photo)

Peter Bigwood, president of Mecalac North America, gets some one-on-one time with representatives of Winton Excavating of Sherburne, N.Y. (CEG photo)

Ryan Carter (L), regional sales manager of Mecalac, gives a closeup look at the machine’s inner workings. (CEG photo)

This Mecalac 8MCR demonstrates that it is truly a skid steer excavator hybrid. (CEG photo)

Mecalac machines are equipped with a revolutionary new coupling system. Operated from the cabin, it is reversible and completely prevents the detachment of the tool while coupling and while operating in excavator or loader mode. (CEG photo)

Mecalac has introduced a whole new machine category, the “Swingloader,” which, according to the company, is more versatile than any other loader on the market. (CEG photo)

Anderson Equipment representative Eric Montalvo (R) spends some time with Chase Winton of Sherburne, N.Y., who wanted to see for himself that the Mecalac MCR series could effectively replace two machines from his fleet. After getting some seat time, he left the event fully convinced. (CEG photo)

Since 1969, Unadilla MX has been the home of some of the best motorcross racing in the United States. (CEG photo)

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