Brooks Tractor Inc. Hosts Open House in West Salem, Wisconsin

Tue October 24, 2023 - Midwest Edition #22
CEG

Brooks Tractor Inc. celebrated the reopening of its West Salem, Wis., location on Oct. 11. The store, located at 451 West Avenue North, originally opened its doors in the 1980s and has built a strong customer base over the last four decades.

The facility has now been renovated three times with the most recent expansion of the showroom, adding natural sunlight and modernizing the infrastructure and technology. As part of the reopening, Brooks Tractor hosted an open house for longtime customers and the community.

"I had fun meeting [with] and talking to the steady stream of customers that came in from 7:00 a.m. to 2:00 p.m.," said Lew Brooks, president and CEO of Brooks Tractor. "I enjoyed seeing the entire renovation come together for the first time since the project started; updated look inside and out, new signage and fully stocked John Deere construction equipment and parts."

Customers had the opportunity to attend both Topcon Machine Control and Stihl Handheld presentations and demonstrations, as well as network with the Brooks Tractor team and tour the remodeled West Salem location.

"In addition to showing off our updated facility, we had the opportunity to share some of our new brands like Bandit chippers and stump grinders as well as Stihl, Atlas Copco and Wacker Neuson products," said Brooks.

For more information, visit brookstractor.com.

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Brooks Tractor Inc. celebrated the reopening of its West Salem, Wis., location on Oct. 11.
(CEG photo)

(L-R): Ben Dart of Brooks Positioning Solutions; Kevin Christopherson, division manager of Mathy Construction Company; Matt Kneves of Mathy Construction Company; and Rollie Aspenson of Brooks Tractor were looking over this John Deere 323G tracked skid steer equipped with a Level Best grader blade with MC Mobile.
(CEG photo)

(L-R): Travis Larson of Brooks Tractor; Randy Christopherson of St. Joseph Construction in La Crosse, Wis.; and Lew Brooks, president and CEO of Brooks Tractor, with a John Deere 333G tracked skid steer with Level Best precision grading.
(CEG photo)

(L-R) are Bryon Hanson, corporate vice president of aftermarket sales of Brooks Tractor; Mary Kay Brooks, general manager of Brooks Tractor; Joel Frost director of compact solution products of Topcon; and Lewis Brooks, vice president of sales and marketing of Brooks Tractor.
(CEG photo)

Danny Deetz (L) and Andrew Krenz of Midwest Stihl were at the Brooks Tractor open house to share the latest products from Stihl.
(CEG photo)

This John Deere 323G tracked skid steer with a Level Best grader blade with MC Mobile was on display during the open house.
(CEG photo)

Brooks has a wide range of machines available, including this Bandit 15XP towable woodchipper.
(CEG photo)

A Giant G2700HD+ wheel loader is ready for customers at the Brooks Tractor open house.
(CEG photo)

Brooks Tractor carries a host of John Deere machines, including this 450 P dozer.
(CEG photo)

As part of the reopening, Brooks Tractor hosted an open house for longtime customers and the community.
(Brooks Tractor Inc. photo)

At the Brooks Tractor open house, customers had the opportunity to attend both Topcon Machine Control and Stihl Handheld presentations and demonstrations, as well as network with the Brooks Tractor team and tour the remodeled West Salem location.
(Brooks Tractor Inc. photo)

In front of this John Deere 60G mini-excavator (L-R) are Ben Dart of Brooks Positioning Solutions; Matt Miller of Miller Earthworks; and Jason Schams of Brooks Tractor.
(CEG photo)

Taylor Schneider (L) of Brooks Tractor and Carlos Castaneda of Topcon Positioning Systems discussed this John Deere 325G equipped with Level Best precision grading.
(CEG photo)

(L-R): Ryan Davis, Jim Stoikes and Nick Swiatly, all of Monroe County Highway, were interested in this John Deere 35G mini-excavator.
(CEG photo)

Joel Frost (front L), director, compact solution products of Topcon, speaks to a class about Topcon positioning systems. Topcon offers 2D and 3D positioning for CTLs, skid steers, mini-excavators and grading attachments, making it ideal for a variety of applications.
(CEG photo)

Travis Larson (L) of Brooks Tractor and Al Niebuhr of Niebuhr Construction with a John Deere 60G mini-excavator.
(CEG photo)

Jason Schams (L) of Brooks Tractor and Loren Schwier of the village of West Salem catch up during the open house.
(CEG photo)

John Myhre (L) and Chris Hanson, both of the village of West Salem, came to the open house to celebrate Brooks Tractor’s reopening.
(CEG photo)

Taking a break from the festivities for a photo op with this John Deere 330G skid steer (L-R) are Jason Schams of Brooks Tractor; Nick Gilberts of the city of Prairie Duchien; and Richard Carr of Brooks Tractor.
(CEG photo)

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