Construction Equipment Guide
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Wed January 12, 2000 - Southeast Edition
A promotional piece for Carolinas AGC (Associated General Contractors) has received international acclaim in what advertising industry insiders consider one of the top two creative awards shows in the world, Graphis International.
Carolinas AGC, representing the traditionally conservative construction industry, engaged the agency of Loeffler Ketchum Mountjoy (LKM) to help aggressively reinforce to association members and prospects that its mission is to help them build their construction business. The winning Carolinas AGC piece is one of four in a campaign created by LKM.
Graphis receives more than 14,000 entries each year from around the globe, and fewer than 500 are featured in its annual book of the world’s best work, the International Annual of Advertising.
Carolinas AGC President Kelly Barnhill of Hendrix-Barnhill Company in Greenville, NC, said, “We knew we were being somewhat bold in our choice of promotional style. This award affirms the effectiveness of our message that Carolinas AGC should be the first place contractors turn for products, services or information.”