In celebration of its 50th year manufacturing tractor backhoe loaders, Case Construction Equipment has announced the launch of the Case Rodeo Series, a year-long series of backhoe-loader rodeo competitions to be held at Case dealerships across North America.

The winning operators from local rodeo events will compete in March 2008, during the ConExpo - Con/AGG show, to determine who will win the North American Championship Event and the grand prize of a brand new, fully-loaded 50th Anniversary Edition Case 580 Super M Series 2 backhoe loader, valued at $119,203.

“Skilled operators demonstrate their prowess on the job every day by picking and placing pipe right where it needs to go, excavating precise corners and leveling ground to exact specifications,” said Jim Hughes, marketing manager, Case Construction Equipment.

“The Case Rodeo Series gives the very best operators a chance to earn a little recognition for their skills in a fun, competitive way.”

Hughes explained that operators participating in the local dealership events will earn the chance to win $100 to $500 in prize money and a T-shirt available only to competitors. First-prize winners also will earn a special-edition Rodeo Series jacket, a trip for two to Las Vegas for the North American competition and a collectible 1/16 scale model of a Case 50th Anniversary Edition backhoe loader.

Events to Benefit Habitat for Humanity

The Case Rodeo Series events also are providing partnership opportunities with Habitat for Humanity, with each participating Case dealership contributing a donation and providing its local Habitat for Humanity affiliate with the opportunity to participate in the events, not only to accept donations for the cause, but also to generate awareness and recruit volunteers.

“Local Habitat for Humanity affiliates always appreciate it when contractors and construction equipment operators volunteer their time because their contribution can really help with the type of work we do,” said Guy Amato, president, Habitat for Humanity — Las Vegas.

In conjunction with the launch of the Case Rodeo Series at World of Concrete, Case kicked off the relationship with Habitat for Humanity with a $5,000 contribution to the Las Vegas affiliate. In addition, more than 50 Case dealer locations are already signed up to host rodeo events around North America.

“With a minimum of $1,000 per event going to local Habitat for Humanity chapters, that means a collective contribution of more than $55,000 to the cause,” Hughes said.

Case 50th Anniversary Edition TLB Touring at 2007 Rodeo Events

Most of the Case dealer locations sponsoring rodeo events also will have on display a special 50th anniversary edition custom-painted Case backhoe loader that features historical illustrations on one window and a futuristic illustration on the other.

“We encourage any operator who wants to test or show off their skill with a backhoe loader to check online or with their Case dealer to sign up for a local rodeo event,” said Hughes.

For more information, visit www.caserodeoseries.com.

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