The digital platform not only enables CEMEX to serve customers better, but it also translates into important efficiencies. In addition, it’s expected that CEMEX Go will generate data-rich analytics to better anticipate customers’ needs and focus on the most valuable solutions to them.
CEMEX, S.A.B. de C.V. announced that its digital platform CEMEX Go is celebrating its first anniversary, transforming the experience of more than 20,000 customers in 18 countries and leading the digital transformation in the global building materials industry.
The 20,000 customers represent approximately 60 percent of CEMEX's total recurring customers worldwide. Currently, those customers are placing around a third of their orders—or about 20 percent of CEMEX's global sales—through the platform.
The digital platform not only enables CEMEX to serve customers better, but it also translates into important efficiencies. In addition, it's expected that CEMEX Go will generate data-rich analytics to better anticipate customers' needs and focus on the most valuable solutions to them.
"CEMEX Go continues to set the standard for delivering a superior customer experience in the building materials industry. We are very proud to have reached the milestone of more than 20,000 satisfied customers using CEMEX Go one year after its launch," said Fernando A. González, CEO of CEMEX. "Due to the success of CEMEX Go during its first year, we can create more value to our company by offering the innovative digital commerce platform to other industry participants around the world."
Starting Nov. 6, NEORIS is commercializing the platform to heavy building material companies across the globe in partnership with IBM. This builds upon NEORIS and IBM's extensive experience helping CEMEX transform its digital talent, processes and technology, scaling the platform across a diverse range of countries and products. By collaborating in the venture, NEORIS and IBM will leverage world-class open source capabilities in the cloud to accelerate the global commercialization, implementation and ongoing evolution of the platform.
CEMEX Go offers a fully digital suite of services that enables customers to get more done in less time by simplifying and streamlining their transactions and interactions with CEMEX, reducing customers' administrative burden, and giving them more time to focus on more strategic business matters. Through this integrated platform, customers can interact with CEMEX anytime and anywhere using multiple devices.
CEMEX Go covers the full customer journey. With CEMEX Go, customers can place orders, review their history of transactions, track their shipments real-time via GPS, receive instant notifications of their order status, evaluate and adjust their orders, request invoicing and make payments. Customers enjoy full post-service, visibility and transparency of all the information they need to better manage their business, doing in minutes what historically has taken them hours.
CEMEX undertakes its digital transformation with the support of IBM and NEORIS. CEMEX is leveraging both companies' expertise, innovation and cutting-edge information technologies to deliver game-changing solutions that provide a superior customer experience.
CEMEX Go is a CEMEX R&D, Innovation and Business Development project being part of the global R&D collaboration network, headed by CEMEX Research Centers, based in Switzerland.
CEMEX is a global building materials company that provides high-quality products and reliable services to customers and communities in more than 50 countries. CEMEX has a rich history of improving the well-being of those it serves through innovative building solutions, efficiency advancements, and efforts to promote a sustainable future. For more information, visit www.cemex.com
NEORIS is a global innovation services company that co-creates disruptive solutions for digitally aspiring companies to boost their interactions with their customers, employees and stakeholders. Headquartered in Miami, Fla., NEORIS has a network of global delivery centers, design studios and operations in the U.S., Europe, Latin America and Asia. For more information, visit www.neoris.com
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