Photo courtesy of Chadwick BaRoss
Chadwick BaRoss’ new facility in West Warwick, R.I.
A lot of exciting things have been happening at the Chadwick-BaRoss facility in West Warwick, R.I. Most significantly is the addition of the Volvo Construction Equipment product offering. The balance of the equipment lineup is made up of Takeuchi, Ponsse, Link-Belt, Holder, Prinoth, Odra Road sweepers, SMP, Envirosight, Rammer, Craig, Sewer Equipment Company of America, CAM Supreme and Karcher.
Chadwick-BaRoss also recently moved into a spacious new facility in West Warwick at 31 James P Murphy Ind Hwy, which has enabled the company to dramatically expand its parts and service capabilities.
"From this new facility we are able to serve customers in Rhode Island and eastern Massachusetts," said Jim Maxwell, president of Chadwick-BaRoss. "We have the right employees, the right product offerings and the right facility, and we have now added one missing piece to the puzzle, our new general manager for the operation."
Photo courtesy of Chadwick BaRoss
Phillip Priolo
Effective Dec.1, 2023, Phillip Priolo has filled that position.
Priolo was raised in a family-owned equipment business in northern California whose primary focus was on material handling and aerial equipment.
"I learned the family's business from the bottom up starting out in the service department, then to rental manager, and ultimately working my way to operations general manager," Priolo said.
"Later on, I was instrumental in opening a Genrents operation in Denver, Colo. I was a minority owner and was responsible for all of the rental fleet management and sales that took place in the Colorado market.
"By the end of 2023, the family sold both the Colorado company and our California operations," he added. "My wife is originally from Rhode Island, and I found out about this opportunity at Chadwick-BaRoss and it was a perfect match."
According to Maxwell, "Chadwick-BaRoss has big plans for Phillip and the Rhode Island branch of Chadwick-BaRoss. With the acquisition of assets previously owned by Woodco Machinery and the Volvo product line, we had to adjust our entire strategy for Rhode Island and eastern Massachusetts in a very positive way.
"Our previous product offerings had us in a nice position to offer small machines and municipal equipment, but Volvo was opening up a lot of doors for us in the heavy equipment market," he added. "That meant not only changing the day-to-day operations in the parts and service department, but it also meant a major overhaul in how we address our rental and sales department and who our customer base is.
"With our current product offerings, we are in a great position to service all segments of the equipment market, including general contractors, heavy highway, landscapers, nurseries, quarries, property management firms and virtually any type of equipment consumer that can be named. It's obvious to us that Phillip is the right person to lead our Rhode Island operation in this aggressive new direction."
Priolo is excited about the challenges that lie ahead.
"I look at this almost like building something from the ground up and the beauty of it is all the pieces of the puzzle have been put in place. Great manufacturers like Takeuchi and Volvo make the path easier. But when you take these products and put them together with the right team and see them flourish it's very satisfying.
"I know from experience that supporting these products is going to be a critical part of the equation," he added. "I always look at service as feeding sales. Some people would say it's the other way around, but my point is that a salesperson can sell one machine, but it's the service department that can sell that customer every machine that they buy thereafter. It's that strong service support and customer relationships that will retain customers and keep them coming back."
For more information, visit chadwick-baross.com. CEG
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