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    FIRA USA 2023 Establishes Itself As Must-Attend Event for North American Agricultural Robotics Industry

    Wed October 11, 2023 - National Edition
    Global Ag Tech Initiative


    FIRA USA, held Sept. 19 to 21 in Salinas, Calif., welcomed more than 1,700 participants from 40 U.S. states and 30-plus countries. The event doubled its attendance figures compared to last year.

    With more than 35 robots and autonomous solutions showcased and 20 in-field demos, farmers, start-ups, OEMs, scientists and investors made great connections to build together the future of farming.

    FIRA USA has become the event to learn about the state of the ag robotics industry. The show featured 10 main panel discussions and more than 50 panelists discussing various topics, such as career pathways, regulation and safety, ROI of AI in ag, grower feedback on robot adoption and level of maturity of the machines.

    Out of all the robotics solutions for a new era of farm machinery, FIRA USA 2023 was a chance for the attendees to discover the latest innovations. Those included:

    • Naïo Technologies' unique 5-year warranty
    • Edete groundbreaking Precision Pollination Technology
    • U-Blox PointPerfect GNSS augmentation service
    • Ecorobotix AI Software Release 3.0 For ARA Smart Sprayer
    • Robotics Plus Prospr: multi-use autonomous vehicle for sustainable orchard and vineyard production
    • The New Mach Nexus
    • Burro Mowing & Attach Pack

    There also wasa great excitement also for the inclusion of the inaugural Monterey Bay DART Drone Pavilion with industry giants such as AgBee, AgXactly, AeroSystems West, FarmX, and Insightup Solutions, among others. These visionary companies exhibited their latest drone innovations, services, and solutions designed to revolutionize agriculture and address the challenges faced by the industry.

    This story also appears on Agricultural Equipment Guide.




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