On Jan. 4, 2011, Rob Cleveland, CEO of H.O. Penn Machinery Company Inc., announced the promotion of Alan Sanzenbacher to vice-president of business development. In this new role, Sanzenbacher will head up a new business unit responsible for managing the development and implementation of H.O. Penn’s initiatives.

“We are very excited to have this new business unit that will be able to focus on finding, developing and integrating new business into H.O. Penn. It will be a key component to growing our company and we are pleased to have someone of Alan’s ability to run it,” Cleveland said.

A key initiative for 2011 will be the introduction of the Caterpillar vocational truck. Sanzenbacher and his team will be responsible for the successful introduction of this exciting new product into H.O. Penn’s territory. The first of these units should enter the marketplace this coming June.

Sanzenbacher began his career at H.O. Penn in 2004 as a Six Sigma Black Belt, charged with improving efficiencies across all departments. He then spent 2006 through 2009 in the Poughkeepsie service department; first as field service supervisor before moving on to service manager. His most recent role of director of strategic business development, which he took on in 2009, provides experience for his new challenge.

“This new business unit will better position H.O. Penn to serve our customers’ needs through providing innovative products and solutions in an ever-changing business environment,” Sanzenbacher said.

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