Industry Gathers for California Rental Rally Trade Show

Tue February 07, 2023 - West Edition #4
CEG

CRA (California Rental Association) held its annual Rental Rally Tradeshow at South Point Hotel and Casino in Las Vegas on Jan. 22 to 25.

The Rental Rally featured a boot camp for rental leaders, round table discussions and other educational events; including a demo event at Dig This Vegas, where attendees were able to experience hands-on demonstrations with machines brought on site by vendors and could also try their hand at larger excavators located on site, where they raced to see who could get the basketball into the tire first.

On Jan. 24, the show kicked off with a keynote speaker, retired U.S. Navy SEAL and NASA astronaut Capt. Chris Cassidy, who energized the group on the importance of achieving goals and effective leadership.

Once the exhibit hall opened, the floor was buzzing with activity as rental leaders from around California visited the booths of roughly 100 vendors. Vendors had the chance to enjoy the CRA show and its fun and energetic crowd. The location is great for attendance as it allows the attendees a fun destination, organizers said.

The show was wrapped up with a Rental Palooza Party held at the Ahern hotel, where attendees were treated to a pre-1977 car show, dancing and an awards ceremony and celebrated 77 years.

The CRA was formed in 1946 as the California Trailer and Rental Yard Association by a group of individuals who understood the many things that could be accomplished by working together and the sharing of ideas. As CRA looks to the future, it wants to help store owners remain competitive and successful and encourages them to take full advantage of the many offerings at the Rental Rally.

CRA Rental Rally is held annually at the South Point Hotel and Casino in January. CEG

Photo: 1/7

❮ ❯

he team from Volvo Construction Equipment & Services includes (L-R) Chris Raulinaitis, compact/utility sales representative, VCES; Kris Villarreal, compact/utility sales representative, VCES; Phillip Ransom, general manager, sales operations and remarketing, VCES; Cheyenne Clements, marketing manager, and VCES; Ed Galindo, e-mobility product manager, VCES. The Volvo ECR25 electric excavator allows you to have all of the power and performance you need in its compact design, while working toward a sustainable future.
(CEG photo)

Volvo Construction Equipment & Services had both the ASV RT-50 compact track loader and the Volvo Electric ECR25 excavator for customers to try. Equipment Share had the Yanmar the ViO35-6A mini-excavator for customers to demo.
(CEG photo)

Sonsray, the largest Case dealer on the west coast, was on hand along with members of the Case team, ready to discuss the many opportunities available with its lineup of equipment available for rent. (L-R) are Mike Wright, Southwest regional manager, Sonsray; Justin Condor, product specialist, Sonsray; Bryan Bernardino, general manager, Sonsray; Mark Davis, sales specialist, Case; and Randy Snider, general manager, Sonsray.
(CEG photo)

Doosan Portable Power and Volvo Construction Equipment & Services create a great partnership with a wide variety of generators to suit the needs of any job site. (L-R) are Ed Galindo, e-mobility product manager, VCES; Chris Raulinaitis, compact/utility sales representative, VCES; Phillip Ransom, general manager, sales operations and remarketing, VCES; Cheyenne Clements, marketing manager, VCES; Kris Villarreal, compact/utility sales representative, VCES; and Darrin Martin, district manager — Western U.S., Doosan Portable Power.
(CEG photo)

With 12 distribution locations throughout the United States, Summit Supply continues to expand its footprint and parts and equipment distribution. Summit Supply offers rubber tracks and undercarriage wear parts, rubber track pads or flatproof solid tires for compact equipment. Representatives from the business development team include (L-R) Jake Jones, Talor Garlick and Kyle Gracey, business development managers of Summit Supply.
(CEG photo)

(L-R): Eric Whistlecroft, regional sales director, Western region; Joshua McCluer, regional sales manager, Western region (Southern California, Hawaii & Guam); and Steve Adams, aftermarket manager, Western region of Wacker Neuson, with the versatile DW30 wheel dumper. Attendees of the show love the compact design and appreciate the versatility of this wheel dumper by Wacker Neuson.
(CEG photo)

Today's top stories

Construction Market Boosts Economy

Bobcat Company Donates $885,000 in Equipment to Support Salvation Army's Disaster Relief Efforts

VIDEO: KEMROC Expands; Plans to Increase Nationwide Presence

'Machinery Pete' Interviews Jack Lyon On RFD TV

VIDEO: Two Major Roadway Project Contracts Awarded by State Officials in West Virginia

VIDEO: First of Two Sections of NYC's $1.45B East Side Coastal Resiliency Project Is Complete

John Deere Construction Introduces Flexible Customer Training Options

INFRA Grant Moves Ohio's N. Coast Connector Project Steps Closer

Read more about...

California Events Las Vegas

Our Main Office

Construction Equipment Guide
470 Maryland Drive
Fort Washington, PA 19034
800-523-2200

About Us

Construction Equipment Guide covers the nation with its four regional newspapers, offering construction and industry news and information along with new and used construction equipment for sale from dealers in your area. Now we extend those services and information to the internet. Making it as easy as possible to find the news and equipment that you need and want.

Contents Copyrighted 2024, by Construction Equipment Guide, which is a Registered Trademark, registered in the U.S. Patent Office. Registration number 0957323. All rights reserved, nothing may be reprinted or reproduced (including framing) in whole or part without written permission from the publisher. All editorial material, photographs, drawings, letters, and other material will be treated as unconditionally assigned for publication and copyright purposes and are subject to Construction Equipment Guide’s unrestricted right to edit and comment editorially. Contributor articles do not necessarily reflect the policy or opinions of this publication.

Read our privacy policy here.
Mastodon

\\ \\ \\