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Case Construction Equipment, Ken Schrader Team Up for 50th Super DIRT Week

Case Construction Equipment has partnered with NASCAR icon Ken Schrader for the 50th Running of NAPA Super DIRT Week at Oswego Speedway, Oct. 3 to 9. Schrader will drive a Case Construction Equipment sponsored #9s DIRTcar Pro Stock in the Northeast's biggest dirt racing event, aiming to win the prestigious DIRTcar Pro Stock 50 on Oct....


Kubota Partners with ThorSport Racing

ThorSport Racing has partnered with Kubota Tractor Corporation to serve as the official tractor company of ThorSport Racing in multiple NASCAR Truck Series events, starting in Kansas with Ben Rhodes' No....


Yanmar America Reignites Partnership With Front Row Motorsports

Yanmar America Corporation, a leader in the design and manufacturing of advanced performance diesel engines, tractors, UTVs and construction equipment, will make its return to Front Row Motorsports (FRM) at the Atlanta Motor Speedway as the primary partner on Todd Gilliland and the No....


Construction Crews Give Atlanta Motor Speedway Necessary Upgrade

The Atlanta Motor Speedway (AMS) has hosted racing events of all types for more than 60 years. But it was time for a change. The racetrack was last paved in 1997, so track officials decided to get radical....


Niece Equipment Hosts Groundbreaking for New Facility

Despite continuing supply side challenges, Niece Equipment plans to double the size of its fleet of water trucks over the next three years, while adding a major rental and sales facility in the DFW market....


Victory Lane — ROMCO Powers Nemechek to Win

John Hunter Nemechek raced the Kyle Busch Motorsports Toyota to victory in the NASCAR Camping World series race at Texas Motor Speedway on June 11. The truck carried the colors and logo of ROMCO, the Texas equipment dealer and long-time sponsor of Nemechek....


Mack NASCAR Virtual Experience Offers Customers Opportunity to Interact with Michael Waltrip, Rocko Williams

With the NASCAR Cup Playoff Series under way, Mack Trucks, the "Official Hauler of NASCAR," is offering its customers and dealers exclusive live online sessions through the Mack NASCAR Virtual Experience for an up-close understanding of life in the playoffs....


Mack Trucks Honors Military, Front-Line Heroes with Custom Truck Wraps for NASCAR Salutes

Mack Trucks, the "Official Hauler of NASCAR," unveiled two customized truck wrap designs for its Mack Anthem haulers as part of the NASCAR Salutes Refreshed by Coca-Cola campaign. Fans cast their votes for four wraps, choosing designs that will decorate two trucks from NASCAR's fleet of Mack Anthem haulers....


Mack Trucks, NASCAR Thank Truckers, Frontline Hospital Workers with Mack Anthem Hauler Parade

Mack Trucks, the "Official Hauler of NASCAR," recently hosted several of NASCAR's Mack Anthem haulers at its world headquarters in Greensboro, N.C., as part of its #thankatrucker campaign to recognize truckers for their hard work during the coronavirus pandemic....


SANY, Ironpeddlers Team With NASCAR's Colby Howard

Colby Howard, the driver of the #15 car, is sponsored by Ironpeddlers and SANY. As NASCAR returns to the track in Charlotte, N.C., SANY America will be there with dealer partner Ironpeddlers as co-sponsors of driver Colby Howard and car #15 as part of the J.D....







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