List Your Equipment For Free  /  Seller Login

John Deere Invests in Hello Tractor

Wed August 10, 2022 - National Edition
John Deere


Deere & Company has made a minority investment in Hello Tractor, an ag-tech company based in Nairobi, Kenya.

Hello Tractor connects tractor owners with smallholder farmers in Africa and Asia through a farm-equipment-sharing app, which allows farmers to track and manage their fleet, book customers and access financing options.

Hello Tractor was among the first group of companies to participate in John Deere's Startup Collaborator program, launched in 2019 to enhance and deepen Deere's interaction with startup companies whose technology could add value for customers.

"John Deere sees this as an opportunity to support Hello Tractor's innovative work to provide technologies and solutions to agricultural entrepreneurs in Africa and Asia," said Jason Brantley, director, Ag & Turf Sales & Marketing — Africa and Asia, at John Deere.

"Hello Tractor's work also aligns with the John Deere Strategy and the Ag & Turf Division's Leap Ambitions to ensure 100 percent of new Small Ag equipment is connectivity-enabled by 2026."

"The partnership between Hello Tractor and John Deere has been building since our participation in John Deere's Startup Collaborator program," said Jehiel Oliver, Hello Tractor founder. "We look forward to continuing to work together to ultimately help drive better economic outcomes for smallholder farmers."

Hello Tractor has approximately 25 employees and will continue to operate from its current location in Africa.

For more information, visit www.JohnDeere.com.

This story also appears on Agricultural Equipment Guide.




Today's top stories

Construction Industry Optimistically Preparing for New Year Ahead

CFX Oversees $412M SR429 Expansion in Florida

Capital Express Central Project Ramps Up in Texas

VIDEO: NCDOT Plans Major Road Upgrades in Wilmington Over Next Several Years

DEVELON Set to Exhibit at ARA Show 2025

Des Moines Airport Works With Weitz/Turner On Expansion

Ring Power Lift Trucks Partners With Hiab to Bring MOFFETT Truck-Mounted Forklifts to Florida Customers

Earthborne Demo Day Draws Crowd Despite Downpour