VIDEO: KEMROC Expands; Plans to Increase Nationwide Presence
KEMROC, a pioneer in construction equipment, plans nationwide expansion with innovative excavator attachments. Recent partnerships aim to increase dealer network in the US, emphasizing trust, support, and customer success. Product innovations drive growth in the industry revolution.
Thu October 31, 2024 - National Edition #23 Katherine Petrik – CEG Editorial Assistant
Klaus Ertmer, founder of KEMROC, has been described as a visionary pioneer in the construction equipment industry. His decades of engineering expertise have led KEMROC to the forefront of specialized excavator attachments for demolition, trenching, mining, tunnelling, subsea excavation, soil mixing and recycling operations.
KEMROC Grows
In 1999, Ertmer founded his first company, and by 2000, manufactured the first transverse drum cutter in Germany. By 2010, the company had a presence in China, India, Qatar and Saudi Arabia.
In 2012, a subsidiary was established in Arizona and in 2014, another subsidiary was in Brazil. In 2016, a welding parts plant was opened in Qatar, with the KEMROC brand being established in 2017.
New Products
KEMROC photo
Over the years, one strategy has remained constant: product innovation. KEMROC is continuously innovating and creating new products based on customer needs and insights.
Some of these product innovations include various rotary drum cutters, cutter wheels, rock saws, augur drives, trenchers, stump grinders, diamond saws, power tool drives, patch planers, cutting drums and more.
"KEMROC will revolutionize the construction industry replacing Hoe Rams with a more precise cut, which in turn increases production rates and makes a job site safer," said Robert Medina, vice president of sales, KEMROC distributor Rock Hard Solutions.
Expansion
As KEMROC's product offerings grow, so too does its need to expand its dealer network in the United States. Recently, Scott Thornberry, owner of Rock Hard Solutions, began offering the KEMROC line at his Ohio dealership.
Thornberry, also the owner of T&C Contracting, was introduced to the KEMROC EK150 chain cutter when he accidentally bumped into it at a trade show. According to his website, he was fascinated by the attachment, and used it on a job that was supposed to take two weeks. Due to the KEMROC, the job was completed in three days, stunning Thornberry.
"My relationship with KEMROC started out as a business opportunity," he said. "However, as I got to know the entire KEMROC team I realized that they are just as much a family as we are and strive every day to be the best solution on the market. For this reason, a business opportunity has evolved into a mission for me, a mission to help them succeed in the U.S. market."
Jason Faust is president of Construction Machinery Company (CMC) and a friend of Thornberry. His company is the dealer of KEMROC in Indiana and Kentucky.
CEG photo
"CMC and KEMROC have built a strong partnership that helps us focus on finding and providing solutions for our customer's problems rather than just selling them equipment," said Faust.
As KEMROC expands its dealer, service, parts and support footprint in the Midwest and across the United States, the company pledges to provide dealers with the support they need.
"KEMROC is more than just a brand offering innovative solutions — it is a brand founded on unwavering trust," said Mirna Makary, KEMROC regional marketing manager. "We are about delivering an exceptional customer experience ensuring that our customers feel genuinely supported at every step of their journey and projects. We are proud to stand by our partners and customers, providing solutions that truly make a difference in terms of productivity and cost reduction."
Innovation continues to fuel the company's growth and expansion.
"At KEMROC, we have a solution for every job," said Mina Tadros, business development director — global of KEMROC.
For more information, visit KEMROC.com/en, rockhardsolutions.net and cmcky.com. CEG
