Komatsu America Launches New Sales, Support Unit in New Jersey

Komatsu Northeast to support long-term distributor growth and customer satisfaction goals.

Tue December 13, 2016 - National Edition
Construction Equipment Guide

Komatsu America Corp. announces that the company has formed a new business unit and will assume Komatsu’s trade territory for the state of New Jersey.

Komatsu America Corp., a leading global heavy equipment manufacturer today announced the company has formed a new business unit (Komatsu Northeast) and will assume Komatsu's trade territory for the state of New Jersey effective immediately. This includes all Komatsu construction, mining and utility equipment sales and rentals, parts, service and customer support activities. Previously, the territory was served and supported by Binder Machinery Company.

“This investment, in addition to our ownership positions at Midlantic Machinery, and Edward Ehrbar, reflect Komatsu America's commitment to excellence in the Northeast region of the U.S.,” said Rod Schrader, CEO, Komatsu America. “I know with the extra support, and the team we have in place, we can deliver unrivaled products, services and solutions that exceed customer expectations,” Schrader said.

The new unit will support Komatsu's long-term strategic plans to grow and strengthen the distribution channel by getting closer to the customer. Komatsu intends to represent a variety of complementary product lines in this market, to fully leverage future growth and customer satisfaction opportunities. Substantially all employees, facilities, and customer support infrastructure from Binder Machinery will be retained. No other transaction terms will be disclosed.

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