Kubota North America Corporation (KNA) announced at its annual Kubota Connect dealer meeting the company's plan to be a first-time exhibitor at CES 2024 in Las Vegas in January 2024.

The move signifies Kubota's readiness to share its broad technology story and 2030 vision, built on more than 100 years of providing customer solutions to societal issues in the areas of food production, clean water and the environment, and to provide attendees a virtual glimpse into the future of its vision for next-generation equipment announcements.

"Our goal is to inspire people at CES with Kubota's forward-looking global vision to support the future of our world," said Shingo Hanada, president and CEO of Kubota North America. "By creating a dynamic, immersive storytelling experience in the Kubota exhibit booth, we hope to take people on a journey that showcases our design philosophy and long legacy of providing solutions to our customers."

Kubota was founded in Osaka, Japan, in 1890 and currently is doing business in more than 120 countries. The company's design philosophies were born on the founder's beliefs across three key areas of food production, clean water and the environment.

In North America, the company is best known for its iconic orange compact equipment operating on farms and ranches, commercial and residential properties, and construction sites across the continent.

"We're thrilled to be able to share the company's vision and future concepts at CES," said Todd Stucke, senior vice president of Kubota North America. "Show attendees will get a peek behind the curtain, particularly at the residential market where we are working on exciting innovations that will help shape the future of compact equipment for our company, our dealers, and our customers who have come to expect quality, versatility and reliability from Kubota."

Recently, Kubota North America announced expansions and new facility investments to bring more jobs to advanced manufacturing and an expanded footprint of innovation centers, research and development, and equipment testing sites to the United States and closer to the North American marketplace.

CES 2024 runs from Jan. 9-12 in Las Vegas.

For more information, visit KubotaUSA.com.

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