Liftech Equipment Companies Inc., a retailer and distributor of construction, industrial and cleaning system equipment, has appointed Jeff Rich as branch manager of its new Connecticut operation. Rich will operate out of Liftech’s Bloomfield, CT, branch office located at 9 Belden Road.

In this capacity, Rich will be responsible for branch administration, and for establishing and maintaining customer relationships throughout the Connecticut and western Massachusetts marketplace.

Before accepting this position, Rich served as branch manager of Hertz Equipment Rental Corporation in the Coventry, RI, area.

“Jeff has excelled in previous management and sales positions promoting rental product lines, heavy equipment, and consumable products that service the construction and rental industries,” said Michael Vaughan, Liftech’s CFO. “The quality, variety, and pricing of our product offerings are solid and competitive with everything else out there. Jeff’s primary focus is on the customer satisfaction and quality of service activities that separate the better companies from the pack.”

Liftech is the exclusive dealer of JCB construction equipment for all of upstate New York and Vermont, and has recently added Connecticut and western Massachusetts territories. It operates seven full-service locations offering sales of new and used equipment, service, parts and rentals.

Today's top stories

$954M Chickamauga Lock Replacement Project Continues

Wheel Loaders Offer Many Advantages for Winter Work

Gerald Ford Airport $135M Terminal Enhancement Project Improves Core Capacity

New Bedford, Mass., Leaders Want New Vertical Lift Bridge to Be Aesthetically Pleasing

Tadano Completes Manitex Acquistion

ABC: Nonresidential Construction Spending Dips 0.1% in November, Flat Year Over Year

Murphy Tractor Wins Topcon Top 10 Dealer of 2024 Award

Southern Road & Bridge LLC Relies On Terramac RT14R to Access Challenging Locations Without Disturbing Ground