A television interview aired on RFD TV featuring "Machinery Pete" and auction industry icon, Jack Lyon, president of Alex Lyon & Son. The interview, facilitated by Lynn Odland, covered Lyon's company history and his use of Construction Equipment Guide. Lyon emphasized his business philosophy and family legacy in the auction industry.
Machinery Pete photo
During the interview, Greg Peterson, also known as “Machinery Pete,” discussed a wide range of subjects with Jack Lyon (R) about his company.
"Machinery Pete" hosted a television interview Oct. 19, 2024, with auction industry icon, Jack Lyon, president of Alex Lyon & Son.
The television special on Machinery Pete's show on RFD TV came about through a more than 20-year friendship and business relationship between Jack Lyon and Lynn Odland, CEO and founder of Dakota Shine/Dakota AG Innovations.
Odland felt it was time for Alex Lyon & Son's story to be told and brought in his friend Machinery Pete to not only interview Lyon, but also to film the story for his Machinery Pete show. The original show aired Oct. 19, 2024, and reran Oct. 22, 2024. If you have not seen it, scan the QR code on this page.
During the interview, Greg Peterson, also known as "Machinery Pete," discussed a wide range of subjects with Jack Lyon about his company, Alex Lyon & Son, including how the auction firm started with his father; when Jack took the reins of the company; Jack's philosophy on how he and his staff run the business and live their lives; and how his usage of Construction Equipment Guide (CEG) throughout his many years in business has helped build Alex Lyon & Son into a widely respected auction leader.
The interview was hosted on the Machinery Pete show on RFD-TV, a channel that features programming devoted to rural issues, concerns and interests. This channel is available on most cable TV packages and can be streamed using major streaming services, including Roku and Apple TV. For more information, visit www.thempadvantage.com
Machinery Pete is the fastest growing show offering news, market trends and industry changes along with being a marketplace for buyers and sellers of used farm and construction equipment. Machinery Pete also is known for offering farmers and contractors a vast selection of equipment listings in one place with innovative search tools that make it easy and fast to find relevant equipment.
Founded in 1989 by Greg Peterson, Machinery Pete has come a long way from its beginnings in his home office in Rochester, Minn., where he passionately researched, tracked and reported on auction prices both with ag and construction equipment. In 2014, Farm Journal and Machinery Pete partnered to provide a more efficient marketplace for buying and selling used ag equipment plus expanding his platform to reach deeper into the ag and construction world.
Machinery Pete has become well known worldwide because of his ability to offer interesting stories and correct information to the ag and construction world through social media and his many online tools, plus his weekly TV programs which Jack Lyon has watched for years.
In July 2015, MachineryPete.com launched its marketplace with leading edge marketing solutions for dealers, informed and built with the online equipment shopper in mind and creates meaningful connections between buyers and sellers of ag and construction equipment Worldwide. The company headquarters is in Chicago, Ill.
Because of Construction Equipment Guide (CEG) and Alex Lyon & Son having enjoyed a long business relationship and friendship spanning four decades, CEG also felt it was time to help tell the Alex Lyon and Son story.
"Jack [Lyon] and CEG have worked together since he began conducting construction equipment auctions more than 40 years ago," said Ted McKeon, president and publisher of Construction Equipment Guide. "Jack and Alex Lyon & Son have been loyal, longtime advertisers and CEG has attended and covered hundreds of his auctions, including his sales at the annual Florida auctions, over these many years in print and online. We greatly appreciate our business relationship and personal friendship with him and his team." CEG
Click here to watch the interview with Jack Lyon of Alex Lyon & Son.
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