YES JCB of Milwaukee, a division of Yes Equipment & Services, recently had a very interested visitor check out the company’s new facility at 11715 W. Silver Spring Rd. in Milwaukee. John Patterson, JCB North America chairman and CEO stopped by to take a look at the impressive new 15,000 sq. ft. building, visit with YES JCB of Milwaukee staff and speak about the future of JCB.
The new location is the fourth for YES JCB, which also has facilities in Madison and Menomonee Falls, Wis. “We purchased the building in December of last year,” said Cliff Anglewicz, chairman and CEO of YES Equipment & Services, “We put about $400,000 into renovations and have invested approximately $6 million in rental equipment, which is the big entrée we have brought into the Milwaukee market along with the JCB side-entry skid steer. “That’s really the opportunity we see in the future with this exclusive piece of equipment.”
That sort of action is exactly what Patterson likes to see and hear. “I think the combination of quality people like YES JCB, and quality JCB products, from a customer perspective, complement each other perfectly,” he said. “The alignment we have with YES and a number of our other dealers throughout the U.S., has strengthened our position in North America. “If you look at this facility, it is a tremendous investment to represent JCB. I think it demonstrates the confidence that dealers like Cliff have in our company, our products and the future of the business as well. “From my perspective, one of the most satisfying parts of our business is finding dealer candidates that we feel match the JCB business philosophy, bringing them into our dealer network and seeing them succeed and grow with JCB.”
Both Patterson and Anglewicz have to like what they see in the new facility located on six acres along I-45. There are nine service bays — four for large equipment and five for smaller units. There are 115 pieces of JCB rental equipment onsite, including telehandlers, skid steers, excavators and wheel loaders. YES JCB of Milwaukee has three service trucks on the road and three over the road trucks for delivering equipment. There also is a tire truck for tire service and a parts delivery truck. With 12 full-time employees and seven service techs, the company — which has been a JCB dealer for the past four years — is able to offer quality customer service at all times.
“Our vision is awareness,” said Anglewicz, “The more people we can show the product to, the better. That’s what our facility here will give us a chance to do — to get more people in to see the equipment. “Once we get the people in to see what we have to offer, and get in the side door of the skid steer, that will be our success.”
That approach is the solid foundation Patterson hopes to see as JCB looks to continue to build upon its recent success. “JCB has been operating in the U.S. for close to 40 years,” said Patterson. “We have been disappointed with the rate of progress we have made in building a coast to coast network over the years, for a variety of reasons. “I think the strategy we have put forward in the last five years is to align ourselves with a group of people that are family-owned businesses, who have a successful track record in the market place for selling complementary lines, and a very, very good reputation for parts and service support.”
Another major strategy Patterson spoke of is the company’s $60 million investment in generating a new range of skid steers that enable JCB to effectively compete in the marketplace. Seventeen models have been introduced over the last two years and are being produced at JCB’s North American Headquarters in Savannah, Ga. for worldwide distribution. The facility in Savannah produces a full range including skid steers, and compact track loaders both radial lift and vertical lift design.
“We are extremely pleased at the way the dealers have embraced the product, and taken it to the market place,” said Patterson. Patterson doesn’t have to look any further than YES JCB for proof of that philosophy working. “Since 2009 we have added 12 employees to support the JCB product,” said Anglewicz. “We have a policy at our company — we don’t participate in recessions. When you have zero market share and you go to eight percent, you need people. If we stayed at zero, we wouldn’t need any people.” “We have to increase our market share and in order to do that, we believe we can use this facility to increase customer awareness.”
For more information, visit www.buyjcb.com. CEG
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