Construction Equipment Guide
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Fri February 02, 2001 - National Edition
Rental Service Corporation (RSC) and @hand Corporation have been jointly honored with a Moby Award for their use of a new mobile application. @hand, a provider of software infrastructure for mobile enterprise applications, developed a mobile platform which enables RSC to dramatically improve the productivity levels of more than 450 mobile sales employees across 30 states by providing 24-hour access to corporate applications and data.
Mobile Insights, an information source for the mobile computing and data communications markets, awarded the second annual Moby Awards at the Go Mobile Conference, in Las Vegas, NV. The Moby Awards were initiated by Mobile Insights to acknowledge excellence in the information technology field. Selections are based on innovation and impact on users.
RSC worked to deliver a user-transparent and reliable mobile sales force automation (SFA) application administered directly from its headquarters in Scottsdale, AZ. The company also required centralized installation and administration for the end-user mobile units, as well as completely automated data distribution between its main office and the mobile sales force. RSC was able to convert its proprietary rental application and deploy its new @hand-hosted mobile application within a few months.
“Today our fast-moving mobile sales force is empowered with information to make timely decisions on managing their territories and serving customers unlike ever before,” said Jeff Cummings, director of marketing and sales for Rental Service Corporation. “The system which we call MGM [Market Growth Management] gives our field representatives the ability to track customer history and recommend equipment the customer will need based on what phase the job is in. With the push of one button, the sales force synchronizes their HPCs [handheld personal computers] with the corporate AS/400 system. The two systems share information such as customer credit status and electronic Dodge leads, specific to each field representative’s territory, as well as profiled job-site information that the inside sales force uses complete the sales cycle.” CEG