After successfully launching the Alban Cat-A-Thon last September, Alban CAT, headquartered in Baltimore, is bringing the industry a second event on Thursday, Oct. 2.

The Cat-A-Thon is one more innovation along the company’s 81-year history, which began in 1927 when James C. Alban turned Alban and Johnson, the company he and business partner Zachary Johnson started in 1921, into Alban Tractor Co. Inc. following Johnson’s retirement.

Adding stores, carrying new equipment and moving into the rental business have all been ways the company has kept its momentum going. The Cat-A-Thon, according to fourth-generation owner Jamie Alban, is another innovation that helps the company meet its customers’ needs and keep them coming back.

“We are looking forward to a great turnout this year. The customers that came to our inaugural event in 2007 spent almost $3 million to take advantage of the good deals. It is a way for the dealership to turn over our inventory and keep the newest possible equipment in our rental fleet. We are able to pass the savings along to our customers, which is especially critical in the challenging economic cycle we have been experiencing. With the large auction sale just up the road in North East on Wednesday, we are hoping that many out-of-town buyers will be able to stay overnight and drop by our store on Thursday Oct. 2. Just seeing the impressive CCE showroom itself will be worth the visit,” said Alban.

Last year’s inaugural event drew in approximately 200 customers, and still more were on the phone to their sales representatives throughout the day to take advantage of the one-day-only pricing. Alban employees are confident that this year they can take what they learned from last year’s event and do the Cat-A-Thon one better.

“Customers who are able to stop by will be surprised by the breadth of equipment and attachment offerings. By hosting this mega-event every year, we can showcase some of the capabilities that you might not expect from a Caterpillar dealer. We have rental reps available from our Power Systems division who handle water pumps and gensets. We have a full line of shoring products. We have all types of new Allied equipment and tires and attachments that fit every brand and model of iron — not just the Cat machines. If you own a Cat excavator, you will appreciate the aggressive deals on buckets that are almost new. With onsite financing available, this would be a great time to capitalize on the 2008 tax advantages. I hope to see a lot of new faces out at this year’s event,” Jim Stewart, vice president of sales, Alban CAT, said.

The second annual Alban Cat-A-Thon begins at 10 a.m., offering great deals on great equipment and attachments. Stop by for the sale and a bite to eat and leave with the perfect item to add to your fleet.

For more information, visit www.catathon.com/ceg. CEG

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