CEG photo

Seen here is the Mauldin M415XT, Ferrari Red, Raised on Blacktop special edition. The next generation of Frank Harrison Paving and Harrison Brothers Paving is in the operator’s seat.

Matt Stanley, the originator of the well-known "Raised on Blacktop" social media and branding campaign is himself a paving professional at his family's company, American Pavement Specialists in Danbury, Conn.

As a result of the campaign, "Raised on Blacktop" has partnered with equipment makers, including Mauldin, to put its brand on the manufacturer's paving machines.

A key part of this venture happened recently when "Raised On Blacktop" visited Asphalt Care Equipment of Bensalem, Pa., to showcase the co-branded Mauldin M415XT maintainer.

"We first collaborated with Mauldin on its M415XT ‘Raised On Blacktop' maintainer last year before it debuted at ConExpo in 2023," Stanley said. "When we decided to do some dealer events, Asphalt Care Equipment immediately came to mind because we are based only three hours from here."

During the event, guests had the opportunity to see the M415XT in action and to get behind the controls themselves. CEG

CEG photo

Today's top stories

'Machinery Pete' Interviews Jack Lyon On RFD TV

Case Construction Equipment Supports Team Rubicon Hurricane Helene, Milton Relief

Caltrans' Fix50 Mobility Project Still on Schedule

John Deere Commemorates 75 Years of Dozer Innovation

H.A. DeHart & Son Celebrates 140 Years in Business

VIDEO: KEMROC Expands; Plans to Increase Nationwide Presence

VIDEO: Milton Rents Hosts Event at New Facility in Syracuse, N.Y.

In Mobile, Ala., Work Set to Begin On Submarine Plant, Airport Access Road