Michael Bacon

Thunder Creek Equipment has named Michael Bacon of Yuma, Ariz., its national accounts manager.

Bacon will focus on serving strategic and national accounts, as well as support the organization's sales team in serving dealers and clients nationwide.

Thunder Creek manufactures and sells a full range of mobile fueling and service solutions. This includes the original multi-tank, bulk diesel trailers that allow businesses to haul up to 920 gal. of diesel without a HAZMAT endorsement, and the company's proprietary 2-in-1 closed-loop system for handling diesel exhaust fluid (DEF).

Bacon joins Thunder Creek after more than seven years of providing service to equipment dealers and strategic national accounts as business manager of Mahindra Tractor, and as regional manager of BigIron Auctions. Bacon was instrumental in launching "BigIron Marketplace" and was ultimately promoted to senior director of national accounts where he was tasked with rebuilding the national accounts civision.

"I am very excited to support the tremendous growth at Thunder Creek while working to grow the national accounts division," said Bacon.

"As an employee-owned manufacturer built on the principles of quality, character and family, we will bring those principles forward in developing lasting relationships with all of our national accounts customers. That starts with personalized customer service between Thunder Creek and each partner, and in-depth examination of each organization's needs, and delivering the optimal field service and fuel solutions for each business — that's the commitment we're making to ensure success in their field operations."

"Michael is an experienced leader who understands how to support sales and marketing strategy in deep and meaningful ways at the national level," said Larry Lea, vice president of sales, Thunder Creek Equipment. "His record of developing effective processes will help Thunder Creek Equipment gain an even stronger foothold for growth."

For more information, visit ThunderCreek.com.

This story also appears on Truck and Trailer Guide.

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