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Jeff Martin Auctioneers, Inc. Announces New Vice President Larry Goff

Larry comes to Jeff Martin Auctioneers with extensive experience within the construction equipment industry.

Tue July 05, 2016 - Southeast Edition
Construction Equipment Guide


Larry Goff.
Larry Goff.

Jeff Martin Auctioneers, Inc. announced today that Larry Goff has joined the company as Vice President of Operations and Sales. Larry comes to Jeff Martin Auctioneers with extensive experience within the construction equipment industry, having spent the last 30 years working in multiple roles related to the retail and remarketing of construction equipment. Most recently Larry served as Regional Sales Manager for one of North America's largest Caterpillar dealerships. Prior to that, Larry worked for 6 years for IronPlanet and Cat Auction Services where he served as National Accounts Manager and Director of National Accounts. Larry will now be using his considerable knowledge and relationships within the heavy equipment and auction industries to help sustain the growth that Jeff Martin Auctioneers, Inc. has enjoyed over the past several years.

Larry will be intimately involved in the strategic planning and execution of operations at Jeff Martin Auctioneers as we look forward to continuing our recent success providing remarketing services to many large corporations and local contractors all over America in an efficient and professional manner. Larry comments, “I'm honored to be a part of the management team, and I look forward to contributing to the growth, history and legacy of JMA. With an expanded sales and management team, onsite, online and a daily auction venues JMA is positioned to serve buyers and sellers from around the globe.”

Jeff Martin, President/ CEO said, “I am thoroughly excited that Larry has decided to join our team. I am proud of what we've been able to accomplish over the past seven years and wanted to make sure that whoever we hired would strive for the same level of quality that has become synonymous with the Jeff Martin name. We spent the last several months evaluating numerous candidates for this position and found a true professional to help guide this company. Larry recognized our commitment to quality and integrity when he decided to come on board, and we are thrilled that he chose to be part of the Jeff Martin Auctioneers family. His experience and professionalism will be instrumental in our continued growth as a company as we expand our presence within the market. ”

Larry is a native of West Virginia but has resided in Atlanta, GA for the last 30 years. Larry enjoys running in his spare time and has a passion for vintage cars and motorcycles. Larry enjoys time with his wife, Irene Nicholas, and 2 children, Sarah and Jason when not enjoying his hobbies.




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